Passion + Accountability as a

National Marketing Manager UK (B2B Sector) – 100% remote based in the UK

We are an owner-managed, medium-sized company based in Hennef (greater Cologne area), Germany. As one of Europe’s leading providers of modular storage buildings, we specialise in engineering lightweight construction technologies.  

Uncompromising customer focus, reliability and quality have ensured us strong national and international growth.  

Our customers include stock listed corporations as well as SMEs throughout Europe and, for certain clients, globally. We have repeatedly been awarded the Top100 Innovation Award for our strength and speed of innovation and have received several independent awards as a "Top Employer" in recent years.   

Our aim with this key role is to build on our premium brand image as a provider of turnkey modular storage solutions and to increase effectiveness and efficiency in generating new qualified leads within a clearly defined target group of potential key accounts in the UK market. With your proven methodology and practical knowledge, you will support your German colleagues from management, marketing, sales, and product development in all phases of developing, modifying, and implementing our multichannel marketing strategy.

You will manage all Performance Marketing channels in the UK, taking charge of budget control with specific allocations per business unit. Your role will involve coordinating and shaping the Performance Marketing strategy for the UK market. You will develop and optimize these channels based on clearly defined KPIs, supported by Inside Sales and Field Sales colleagues on-site. Additionally, you will define and coordinate content for Performance channels in collaboration with the Content Manager.

By analyzing local market specifics, you will create an advertising plan and communication strategy tailored to the cultural characteristics of the UK while ensuring alignment with our brand image. You will design and implement campaigns with the support of internal stakeholders and a network of professional external service providers. Setting and monitoring appropriate targets and KPIs will also be your responsibility.

You will work closely with our Team Leader Field Sales UK & Ireland as well as the Marketing Team in Germany, while reporting directly to our Director Presales. Although our Limited is registered in Manchester, the position will be almost 100% home office-based due to our decentralized organization in the UK. Therefore, the exact location of your residence within the UK is irrelevant. During your onboarding, you will spend approximately 2-3 weeks at the headquarters in Germany, with further visits about once per quarter and occasional business trips within the UK.

Your tasks

• In close collaboration with the German-based marketing department and our Team Leader Sales UK & Ireland, you will analyze ongoing market trends, niches, and developments specific to the UK.
• Based on your research and our brand values, you will develop tailored advertising plans and communication strategies for the UK market.
• You will take full responsibility for designing, implementing, and evaluating campaigns outlined in the advertising plan.
• Defining concrete campaign and channel targets while monitoring essential KPIs and budgets will be a crucial aspect of your role. Drawing insights from your results, you will independently identify areas for improvement in future campaigns.
• Working closely with our editors and graphic designers, you will create advertising materials and copy for various campaigns, ensuring localization that resonates with the target audience.
• Establishing and managing a network of external service providers and internal stakeholders who support your tasks will also fall under your responsibility.

Your profile

• Several years of experience in Multichannel Performance Marketing, specializing in Google Ads, LinkedIn, and Facebook, with a focus on the UK market, coupled with a good knowledge of common technical tools for online marketing (e.g., CMS, Google Analytics, CRM systems, mailing tools, business databases).
• Proven track record in strategically conceptualizing and executing Performance Marketing campaigns, driving growth in new segments, markets or regions.
• Strong preference for data-driven decision-making to ensure KPIs are valuable markers, not afterthoughts.
• Good knowledge in managing service providers and agency partners to optimize efficiency and cost-effectiveness.
• Extensive experience in managing marketing projects and campaigns, encompassing SEO, SEA, social networks, and PR.
• Fluency in English, meeting professional communication standards both orally and in writing.
• Ability to work independently, manage time effectively, think and act entrepreneurially, analyze complex issues, and achieve goals through creative and innovative methods, with a deep understanding of the UK market landscape, B2B purchasing mentalities, and local conditions to facilitate effective campaign strategies.

Your benefits

• Unique Opportunity: Join a key strategic position with ample room for creativity and innovation within an internationally growing market leader.
• Stability and Growth: Enjoy the security of a permanent position in an owner-managed company that has proven crisis resilience and is continuously expanding its global presence.
• Award-Winning Workplace: Be part of a working environment recognized multiple times as a "TOP Employer" by independent panels, fostering a culture of excellence.
• Modern and Efficient Infrastructure: Work within a modern organization characterized by highly digitalized processes and tools, enabling streamlined operations.
• Comprehensive Onboarding: Benefit from a structured onboarding process and individual induction at the company's headquarters in Germany, ensuring a smooth integration.
• Continuous Learning: Access frequent demand-oriented courses, seminars, and training programs, both internally and externally, to enhance professional development.
• Generous Benefits: Enjoy 30 days of annual leave, providing ample opportunity for relaxation and rejuvenation.
• Flexible Work Arrangements: Embrace a 100% remote work setup with visits to the headquarters not exceeding once every quarter and occasional business trips within the UK, offering a balance between autonomy and collaboration.
• Competitive Compensation: Receive an attractive compensation package, including a bonus scheme, reflecting your contribution to the company's success.

Sounding exciting? Then we eagerly anticipate receiving your application, accompanied by a few introductory words about yourself and your motivation. 

PS: If you have any crucial questions in advance, you can always reach us via email at or on XING or LinkedIn under "Manuel Bartel - Director HR".

If you decide to apply via the email address provided, please state your salary expectations and your earliest possible starting date or notice period.

Herchenbach Industrial Buildings GmbH | Löhestraße 6, 53773 Hennef