Performance Marketing & Lead Generation Manager – 100% remote based in Poland

We are an owner-managed, medium-sized company based in Hennef (near Cologne), Germany, and one of Europe’s leading providers of modular storage buildings specializing in lightweight construction technologies.

Our uncompromising focus on customers, reliability, and quality has driven strong national and international growth. Our clients range from stock-listed corporations to SMEs across Europe and globally. Recognized with the Top100 Innovation Award and multiple "Top Employer" accolades, we pride ourselves on innovation and excellence.

This key role aims to enhance our premium brand image and boost the generation of qualified leads within a defined target group of potential key accounts in the Polish market. Leveraging your expertise, you will support German colleagues in management, marketing, sales, and product development in developing and implementing a multichannel marketing strategy.

You will manage all Performance Marketing channels in Poland , oversee budgets, and optimize campaigns based on defined KPIs. Collaborating with Inside Sales and Field Sales teams, you will coordinate and refine the Performance Marketing strategy. Additionally, you will develop and adapt content for performance channels in partnership with the Content Manager.

Close collaboration with the Field Sales Unit in Poland and the German Marketing Team is essential. Initially reporting to the Director Presales, you will transition to reporting to the future Head of Marketing. The role is predominantly home office-based, with an initial onboarding period of 2–3 weeks in Germany, followed by quarterly visits and occasional business trips within Poland.

Your tasks

Develop and manage performance marketing campaigns for the Polish market, ensuring alignment with lead generation goals.
Analyze market trends, niches, and audience behavior to identify opportunities for campaign optimization and growth.
Define campaign targets, optimize channel performance, and monitor KPIs and budgets to maximize ROI.
Collaborate with editors, designers, and service providers to create compelling, data-driven campaign materials tailored to the Polish market.
Evaluate campaign results, derive insights, and implement improvements to enhance lead generation performance.
Establish and manage relationships with external service providers and internal stakeholders to drive campaign success.

Your profile

1–2 years of experience in multichannel performance marketing (Google Ads, LinkedIn, Facebook), with a focus on the Hungarian market and proficiency in tools like CMS, Google Analytics, PPC, SEA, and CRM systems.
Proven success in conceptualizing and executing performance marketing campaigns, driving growth in new segments and markets, with a strong data-driven approach to KPIs.
Native Polish speaker with fluent English for professional communication, both written and oral.
Independent, self-motivated work style with time management skills; experience in remote work is a plus.
Entrepreneurial mindset with a deep understanding of the Polish market, B2B buying behavior, and local conditions to develop effective campaigns.

Your benefits

Unique Opportunity: Join a key strategic position with ample room for creativity and innovation within an internationally growing market leader.
Stability and Growth: Enjoy the security of a permanent position in an owner-managed company with proven crisis resilience and continuous global expansion.
Award-Winning Workplace: Be part of a work environment recognized multiple times as a "TOP Employer" by independent panels, fostering a culture of excellence.
Modern and Efficient Infrastructure: Work within a highly digitalized organization with modern tools and streamlined processes.
Comprehensive Onboarding: Benefit from a structured onboarding process and personalized induction at the company's headquarters in Germany.
Continuous Learning: Access demand-oriented courses, seminars, and training programs to support your professional development.
Generous Benefits: Enjoy 30 days of annual leave, providing ample time for relaxation and rejuvenation.
Flexible Work Arrangements: Work 100% remotely, with headquarters visits no more than once per quarter and occasional business trips within Hungary.
Competitive Compensation: Receive an attractive compensation package, including a bonus scheme that reflects your contributions.

Sounding exciting? Then we eagerly anticipate receiving your application, accompanied by a few introductory words about yourself and your motivation.

PS: If you have any crucial questions in advance, you can always reach us via email at or LinkedIn under "Cora von Lovenberg - Recruiter".

If you decide to apply via the email address provided, please state your salary expectations and your earliest possible starting date or notice period.

Herchenbach Industrial Buildings GmbH | Humperdinckstraße 1, 53773 Hennef

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