2020 – our year in review

Our 2020 annual review: Despite the COVID-19 pandemic, we consistently remained on course for growth and pressed ahead with our focus projects.

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In many respects, 2020 was a particularly challenging year one in Herchenbach’s 100-year history. The COVID-19 pandemic not only has serious consequences for society, but also kept the international economy and people on tenterhooks right until the end of the year. Of course, we also had to deal with the consequences of the pandemic.

Nevertheless, we did not lose sight of our long-term growth strategy and have energetically – and successfully – implemented many internal focus projects. We look back on an extensive rebranding campaign, a website relaunch in five languages and a new brochure, which is also available in five languages.

Consistent growth despite COVID-19

COVID-19 has been an ever-present issue since the beginning of 2020. The first case in Germany was recorded as early as January. And here in Germany, the first wave of the pandemic culminated in a lockdown in mid-March. Similar conditions prevailed in other countries. The automotive and mechanical engineering industries were hit particularly hard. In the automotive sector, productive output fell by almost 75 per cent during the first lockdown. Industry giants like Bosch, Schaeffler and Continental are struggling with the effects and have had to cut jobs. The medium- and long-term consequences of the second lockdown, which will last into the new year, can only be guessed at so far.

The effects of the pandemic were also felt in our company. Nevertheless, 2020 was also marked by the consistent further development of the company: numerous employees were hired, two new markets in Eastern Europe were successfully entered, a new CRM system was introduced for the whole sales team and our homepage was relaunched.

Thanks to consistent digitalisation in recent years, advisory services could be provided via videoconferencing and a large part of our work could be carried out from home. Throughout the year, we remained able to offer our customers our usual high-quality advice and assembled over 300 lightweight buildings across Europe.

The team spirit within the company and the resilience of each individual were rewarded with strong end-of-year results that will carry us well into next year. As a company, we therefore start 2021 significantly strengthened and with great confidence.

Rebranding and relaunch

One of our biggest focus projects in 2020 was a rebranding of the Herchenbach brand, as part of which we also relaunched our homepage. Herchenbach Industrie- und Zeltebau GmbH became Herchenbach Industrial Buildings GmbH – reflecting our ambitions to be the European market leader in the field of lightweight buildings. With a total of five language versions (German, English, French, Polish and Hungarian) of the restructured website, we are positioning ourselves on the international market.

The relaunch was also accompanied by a restructuring of our content and topics. The focus here is on the user experience. The virtual visitor should receive the information they are looking for and need as quickly as possible. New presentation of our products as well as their application possibilities and our performance ensure better clarity. A new blog will provide visitors to our website with information about our products, our company and our focus industries.

 

New product brochure

Just like our website, our product brochure also features the new corporate design. And the brochure is also available in the languages of our five focus markets. We have set ourselves the goal of presenting our service and product portfolio as well as further information for prospective and existing customers as clearly as possible and, last but not least, of conveying our special corporate culture: we take charge of our customers’ projects – with passion and commitment.

If you would like to view the digital version, you can access our new product brochure here.

We look forward to new challenges and exciting construction projects in 2021 and wish all our customers and readers, old and new, Merry Christmas and Happy New Year.

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